Goizueta Business School

Dean's Report

2014 — 2015 Goizueta Business School

Dean’s message

Outlining Success, Writing New Chapters

Business education has been an integral part of Emory University's identity for nearly 100 years.

That kind of longevity and significance is evidence we are doing something right. As dean of Goizueta Business School, I'm charged with continuing the school's great legacy and leading us boldly into the future. It is a charge that I do not take lightly and, as my first year draws to a close, I am pleased to report we are successfully positioned for continued, and even greater, success.

You can find a sampling of our accomplishments in this report.

Erika H James

Dean's Message


Exploring Learning Opportunities

In the short chapters that follow, you will see an astonishing range of creativity in how we approach educating our students.

When the Going Gets Tough . . .

There’s nothing more bracing than traveling to Ft. Benning to complete training usually reserved for military officers, which our One-Year MBA class did in July 2014. The Leader’s Reaction Course contains more than a dozen obstacles designed to test physical strength, mental aptitude, and the quality, style, and effectiveness of the students’ leadership.

Aspiring leaders from other degree programs also visit the course throughout the year.

Ken Keen, associate dean for leadership development and a retired Army lieutenant general, uses the course to “bring leadership alive for these students.” Noted Nicole Bullock 15MBA, who is studying at Goizueta after working in human resources, “It brought out some good qualities and some not-so-great qualities that we can continue to work on.”

Omar Johnson talking with students.

Presentation Day: Students Shine

When the Goizueta Marketing Strategy Consultancy hosts its annual Presentation Day, students share their work with hiring companies. For the students, this means a lot — pride, for one, and competition.

It is also a chance for top speakers to share their knowledge. This year, Kenneth Cole and the CMO of Beats, Omar Johnson 04MBA, spoke to the group. Johnson’s comments included the following advice to students: “You aren’t pitching talent; you must inspire talent.” Johnson joined NFL Network's Steve Wyche for an exclusive fireside chat.

As Kenneth Cole tweeted, tongue firmly planted in cheek, “Today is about exploring the journey from being in their [the students’] shoes to being in mine.”

Seth King on sail boat

MBAs Set Sail as Leaders

Goizueta’s Advanced Leadership Academy helps its MBAs set sail as leaders, offering a novel way for them to think through the challenge of how to leverage their drive and competitiveness in a business environment that increasingly values collaboration.

The academy begins in January each year with a series of biweekly seminars, guest speakers, and individual coaching sessions focused on understanding oneself in the role of a leader. It culminates in the capstone sailing challenge in the British Virgin Islands.

As Seth King 15MBA commented, “Sometimes it was frustrating, but I learned you can’t show that. You have to be an authentic leader 24/7.” As J. B. Kurish, associate professor of finance, summarized, “The goal is to bring all these high-performing individuals together and build them into a high-performing team.” And how could the sea air do anything but help?

BBA program adds Master's in Accounting

From BizEd magazine:

... Marketing professor Jag Sheth also sees specializations as a way for business schools to encourage more BBA students to stay on campus for one more year of study, as part of increasingly popular 4+1 programs that combine a four-year undergraduate de­gree with a one-year master’s. Goizueta began experimenting with this model in 2013-2014, with its launch of a 4+1 that offers BBA students the opportunity to earn a master’s in ac­counting. The first cohort of 30 students, who will graduate with both degrees in 2016, must complete four semesters of liberal arts requirements; five semesters of business coursework; and a semester­long internship.

“The standard model for this pro­gram takes five years, but some will be able to complete the program in four years, if they enter college with one semester of advanced placement or in­ternational baccalaureate credits and if they substitute a summer internship for the semesterlong experience,” explains Andrea Hershatter, Goizueta’s associate dean and BBA program director.

An EMBA for HealthCare

Demonstrating the responsiveness of our curriculum, the Executive MBA program — ranked in the top 25 nationally — now features a Healthcare Seminar Series focused on applying business principles to leading issues facing the US health care system. The series examines "best in their industry" systems and tools used to manage businesses, and reframes them for the health care sector. Developed by faculty and advisers from Goizueta, Rollins School of Public Health, and outside experts, the material is designed for seasoned personnel of the health care system, including practitioners, administrators, and consultants involved in the delivery of care as well as the design and management of the industry’s systems.

A Little ‘Self’ for the Selfless

If you think you are headed to nonprofit work, you want to do so not only with heart but all the right tools at hand, which is why Goizueta has introduced a Nonprofit Management Concentration to its Evening MBA program. With a foundation of rigorous core courses, this premier program for working professionals teaches the top systems and tools — from strategy and analysis to negotiation and leadership — used to command the for-profit sector. The program draws Atlanta’s top talent, which allows students to view business challenges through unique lenses across myriad industries, functions, and backgrounds. A partial scholarship — equal to Goizueta’s largest merit-based award — is available to applicants maintaining employment by nonprofit organizations.

Online screen

See You Online (@Goizueta)

Part of the Executive Education offerings, Online@Goizueta: Finance is for working professionals who prefer the flexibility of an online program or who cannot dedicate time for the on-campus two-day program. Participants work their way through a series of nine modules at their own pace, with the professor available at scheduled times for live question-and-answer sessions throughout the program period. In addition, each module is capped with a self-evaluation to ensure that students have absorbed key learning objectives.

‘Waterfall Moments’ for Developing Coaches

Mark Thomas is a second-year MBA student guiding one-year and first-year students in the Leadership Coaching Fellows Program. Selected from among high-potential MBA students, fellows polish their own interpersonal skills as they help their first-year MBA counterparts develop theirs. As Thomas describes it, once teams start to evolve, hands shoot up, and decibel levels rise, that is the waterfall moment that everyone craves. Even as some students use the opportunity to network and search for a career path, Thomas runs his own nonprofit organization and plans to continue that work after graduation.

JB Kurish Speaking

Kurish takes over at Washington campus

Goizueta is one of 15 university partners that constitute the Washington Campus, a staple of the EMBA curriculum. Finance professor J. B. Kurish was recently appointed chair of the board for the Washington Campus — a nonprofit, nonpartisan, higher-education consortium based in Washington, D.C., whose mission is to educate current and future executives about the important interactions of business, government, and public policy.

Talent Expert Brings Her own expertise Here

Lynne Segall was named associate dean for management practice initiatives, joining Goizueta after nearly 16 years at Accenture. In her new role, Segall will focus on building core management skills such as problem solving, persuasive communication, and leading/working in teams as well as building on our experiential learning programs. “Lynne has many years of consulting experience developing corporate and academic professional learning programs that bridge theory and practice,” said Rob Kazanjian, vice dean of programs. “I am looking forward to the leadership and business perspective that she will provide to our MP faculty and students.”



Learning from Industry and Professionals

This year Goizueta students and faculty benefited from access to high-profile speakers — some of whom, we proudly note, were alumni — who told us their stories in unforgettable ways.

Man on a Mission

Undergraduates also were the focus of the 16th-annual Undergraduate Business School Leadership Conference, whose theme was mission-driven leadership.

Enter, appropriately, Seth Goldman, co-founder and “TeaEO” of Honest Tea. Goldman’s aim, as he started his company, was to change how Americans looked at healthy beverages. After partnering with The Coca-Cola Company, Honest Tea jumped from representation in 15,000 stores to 100,000, advancing all aspects of its mission, including organic products, fair trade, and lower calories. Noted conference chair Raeesa Chinikamwala 15BBA, “If you apply your mission to what you do, you can have a huge impact.”

HealthCare Gets Shot in the Arm from Business

MBA students were behind the 10th-annual Healthcare Forum. Addressing top-of-mind industry issues, the forum brings together Emory graduate students, including those from Goizueta and the Rollins School of Public Health, as well as alumni and Atlanta-based healthcare professionals. This year’s forum focused on innovation in healthcare delivery through information technology.

Dedra Cantrell, CIO of Emory Healthcare, was the keynote. She observed, “The industry is moving toward a value-maximizing healthcare model rather than the fee-for-service model.” At Emory, that shift will be easier because “Emory Healthcare’s Care Transformation Model began by painting a vision of what quality care means and remembering that the patient and the patient’s family are at the heart of everything.”

Robert Franklin speaking at the Martin Luther King Jr. Community Service Awards

Starting the New Year Right

For 23 years, Goizueta and the Rollins School of Public Health have—through the Martin Luther King Jr. Community Service Awards—recognized organizations in Atlanta committed to helping those in need and driving social change.

This past January a new round of winners shared their stories while celebrating King’s contributions to civil rights. The event featured the deans of Goizueta and Rollins as well as keynote speaker Robert Franklin, the James T. and Berta R. Laney Professor of Moral Leadership at Emory, who emphasized King’s message of the interconnectedness of humanity and the importance of a common good.

Entrepreneurs learn from the best

“You have to find the razor fortress, which is always locked. You have to find the guy with the key, who is always doing something else; you have to grab some expensive razors and then wait in a very long line.”

So says Mike Dubin 01C,  founder of Dollar Shave Club, who helped make the inaugural Emory Entrepreneurship Event one worth remembering. Fellow Emory alumnus Barry Silbert 98BBA, founder of Digital Currency Group, also took part, speaking later about his post-graduation success and the events that led to his inclusion in Fortune’s prestigious “40 Under 40” list in 2013.

The summit, run by the BBA Program in order to augment the Emory Entrepreneurship Ecosystem, was launched to provide more support and resources to undergraduates interested in entrepreneurship.

Dubin and Silbert joined a roster of distinguished alumni who spoke at the event. Stuart Bracken, cofounder and CEO of Bioscape Digital; Jason Cross, founder and CEO of Investable; David Gaspar, managing director at DDG; Brian Rudolph, founder of Banza; and Steve Greenfield, founder and CEO of CarLingo led crated content modules, providing aspiring student entrepreneurs with on-the-ground insights and tips.

The summit culminated with a pitch competition, judged by the alumni speakers, who offered Shark Tank–style feedback to students and decided the winners of $8,500 in cash prizes.

hack ATL banner

‘Hack’ of a Good Time

Okay, here is another one with money on the line — HackATL. Its provocative name is shorthand for a three-day brainstorming and “planning swarm” that took place in November. Organized by the Emory Entrepreneurship and Venture Management Club, it attracted more than 400 students and professionals game to build a business in 48 hours in order to earn a $6,000 grand prize. The winning team pitched an app that would display special retail deals of overstocked or promoted items from partner stores in a 30-second display, They also picked up $60,000 in credit for Microsoft Azure, a cloud-based server.

Yussur Abrar speaking at the Diverse Leadership Conference

Delivering on Diversity

What business student could resist participating in a conference emphasizing perseverance, courage, and preparedness in the entrepreneurial world?

The Diverse Leadership Conference featured Yussur Abrar — the former first woman governor of the Bank of Somalia — as its keynote speaker.

As an African woman, Abrar is a “minority of a minority,” she said. But “when the livelihood of employees is on you,” she concluded, “you don’t look at race or color. You look at integrity.”

Emory MAC Conference
Presentation at the nonprofit panels

Profiting from Nonprofit Panels

For our MBA students ready to follows their passion into nonprofit work, quarterly panels enable them to network with nonprofit leaders to learn firsthand how they leverage public-private partnerships, determine for-profit approaches, impact investment vehicles, and create organizations positioned to deliver better impact.

2014–2015 Panels:

“The New Atlanta Way: Public-Private Partnerships That Have Defined Atlanta”

“It No Longer Quacks Like a Duck: For-Profit Principles at Play in the Nonprofit World”

“Nonprofits Are Businesses Too: Ensuring Excellence in Nonprofit Management”

Speaker at the National Black MBA Conference

The Fourth Time's the Charm

It's a conference that clearly feels at home in Atlanta — more so for the fact that Goizueta was the academic sponsor this time around. In September the National Black MBA Conference made its fourth return to Atlanta. Participants included the nation’s leading minds in business, media, not-for-profit, and academia.

Good Morning America’s Robin Roberts delivered the keynote during the Entrepreneurial and Leadership Institutes, while Earvin “Magic” Johnson joined Atlanta Mayor Kasim Reed for a town hall.

Goizueta’s marketing staff made the welcome to the city a warm one, creating a branded presence for the school on Delta flights, in the airport itself, and on billboards.

Clever, Those Marketers

Having masterminded a takeover of the Atlanta airport to promote Goizueta during the National Black MBA Conference, the marketing team didn’t stop there. Below is a post that ran on the school’s website during the conference.

“Find yourself thinking back on your time at Goizueta? You may not have to look far to find more things to shake up the memory. Several new visuals highlighting the school’s MBA programs are going up around metro Atlanta and the country."

“You can find the work in Hartsfield-Jackson International Airport, on billboards, on the web, and in various pieces of print."

“Help spread the brand message outside of Metro Atlanta. And win prizes, specifically, a ‘swag bag’ with Goizueta-themed merchandise for you to enjoy and/or share.”

And, with that, Twitter, Instagram, and Facebook blew up, as they say.



Faculty Leading Thought

Superb teaching and research, contributions to leading journals, leadership in national organizations, engagement as trusted consultants, board memberships: those are the calling cards of the Goizueta faculty.

This Research Engine Roars

In February the Deloitte Foundation awarded $25,000 grants to 10 top accounting PhD candidates through the Deloitte Foundation’s annual Doctoral Fellowship Program. Roger McNeill White was a (thrilled and delighted) recipient from Goizueta. Given to students who plan to pursue academic careers upon graduation, the award supports the recipients’ final year of coursework and the subsequent year to complete their dissertations. As the foundation’s president, Carol Lindstrom, said, “This program plays a key role in helping to increase the pipeline of faculty who are preparing the next generation of business leaders. Congratulations to this year’s highly talented recipients.”

Faculty, Atlanta-area CIOs discuss digital business strategy

Traditionally, information technology has been seen as a supporting structure for business strategy. Tech strategy was a subordinate element that needed to mold itself to fit the existing business model. But, as digital technology rapidly transforms how corporations meet market demands, there is a growing school of thought that IT should no longer be relegated to the role of functional silo.

Goizueta Business School’s Anandhi Bharadwaj, a professor of information systems and operations management, is a leading advocate for this approach, dubbed digital business strategy. She discussed the concept at a recent Technology Association of Georgia CIO Roundtable held at Goizueta.

At each CIO Roundtable session, CIO groups discuss today’s most concerning business topics and provide a look at the needs and wishes of today’s CIO. This program provides CIOs a place to network with peers, learn about new technologies, find out about new solutions and get advice from other CIOs.

“Under digital business strategy, the value comes from leveraging digital resources and capabilities to create differential value,” Bharadwaj said.

This new framework is a fusion of IT strategy and business strategy; it treats digital resources as a connective tissue that brings together functions and processes.

Faculty Chair Marketing Conference

Goizueta hosted the 36th-annual Marketing Science Conference in June 2014. Faculty members Doug Bowman, Mike Lewis, and David Schweidel were the conference co-chairs. The conference is sponsored by INFORMS Society for Marketing Science, which fosters the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. The were 550 presentations at the event.

Book Time with This Scholar

When a young Indian man came to America, good things followed. One of Goizueta’s long-tenured and honored faculty members, Jag Sheth, recently published his autobiography, titled The Accidental Scholar. In it, Sheth details his life and work in academia, which has covered decades of change in marketing and management.

“Some autobiographies fit in the category of pure storytelling and others in the genre of wisdom literature,” said Emory President James Wagner. “Always between the lines of Sheth’s storytelling about his personal and professional life is his confidence that seeking what is good and needed will, not surprisingly in his view, also make for lasting contribution and genuine success. This is wisdom literature.”

David Schweidel

Getting in the Driver’s Seat of the Data Economy

Firms are swimming in data. Or is that drowning? According to Associate Professor of Marketing David Schweidel, the goal is to identify more ways for them to profit from and utilize the data in decision making.

In Profiting from the Data Economy, Schweidel explores the roles of consumers, practitioners, and regulators in a world full of more numbers and details. “Most of the work I’ve done puts the customer front and center,” he says. “At the end of the day, how can we better understand customer behavior? The more we can learn about the individual customer, the better job we can do with engaging with them.”

“Learning from the Great People”

As he stepped down from Goizueta after 20 years, Patrick Noonan had this advice: “Identify the truly great people in your world, learn from them, and you will succeed.” Many people, including Dean Erika James, consider Noonan one of the “truly great people.”

Noonan’s field takes methodologies of economics, psychology, statistics, sociology, and engineering and applies them to decision making in business and other areas of life. From 1996 to 2000 Noonan served as Goizueta’s assistant dean and director of MBA Programs. He later ran the school’s experiential learning program known as Management Practice.

“I speak for the entire Goizueta community when I wish him well in retirement,” James said. “But something tells me he’ll be staying busy—and hopefully making a cameo around the building.”



Our Continued Recognition

Every aspect of this report, in the end, is reflected here — in the gratifyingly high esteem in which our programs, and the work of the school overall, is held.