Entrepreneurs learn from the best
“You have to find the razor fortress, which is always locked. You have to find the guy with the key, who is always doing something else; you have to grab some expensive razors and then wait in a very long line.”
So says Mike Dubin 01C, founder of Dollar Shave Club, who helped make the inaugural Emory Entrepreneurship Event one worth remembering. Fellow Emory alumnus Barry Silbert 98BBA, founder of Digital Currency Group, also took part, speaking later about his post-graduation success and the events that led to his inclusion in Fortune’s prestigious “40 Under 40” list in 2013.
The summit, run by the BBA Program in order to augment the Emory Entrepreneurship Ecosystem, was launched to provide more support and resources to undergraduates interested in entrepreneurship.
Dubin and Silbert joined a roster of distinguished alumni who spoke at the event. Stuart Bracken, cofounder and CEO of Bioscape Digital; Jason Cross, founder and CEO of Investable; David Gaspar, managing director at DDG; Brian Rudolph, founder of Banza; and Steve Greenfield, founder and CEO of CarLingo led crated content modules, providing aspiring student entrepreneurs with on-the-ground insights and tips.
The summit culminated with a pitch competition, judged by the alumni speakers, who offered Shark Tank–style feedback to students and decided the winners of $8,500 in cash prizes.
Clever, Those Marketers
Having masterminded a takeover of the Atlanta airport to promote Goizueta during the National Black MBA Conference, the marketing team didn’t stop there. Below is a post that ran on the school’s website during the conference.
“Find yourself thinking back on your time at Goizueta? You may not have to look far to find more things to shake up the memory. Several new visuals highlighting the school’s MBA programs are going up around metro Atlanta and the country."
“You can find the work in Hartsfield-Jackson International Airport, on billboards, on the web, and in various pieces of print."
“Help spread the brand message outside of Metro Atlanta. And win prizes, specifically, a ‘swag bag’ with Goizueta-themed merchandise for you to enjoy and/or share.”
And, with that, Twitter, Instagram, and Facebook blew up, as they say.